Publication Date August 15, 2016 | Forbes

5 Reasons Some Were Unaware Of One Of The Biggest Weather Disasters Since Sandy

United States
Tracy Thornton walks to his house through a flooded neighborhood August 15, 2016 in Baton Rouge, Louisiana.Floods ravaged the US state of Louisiana. Photo: Brendan Smialowski, AFP, Getty Images
Tracy Thornton walks to his house through a flooded neighborhood August 15, 2016 in Baton Rouge, Louisiana.Floods ravaged the US state of Louisiana. Photo: Brendan Smialowski, AFP, Getty Images

1) It didn’t have a name. 

2) A heavy news cycle

3) “Meh, it’s just a flood.”

4) Flood fatigue. 

5) Timing.